WHAT IS A PRESS RELEASE?
Contrary to belief you do not need to have a major life changing news story
to write a press release. Many seem to believe that only major corporations
are allowed to write a press release, since they always have something big to
announce. There is plenty of room for small businesses, sole proprietors, and
even the average everyday web surfer to submit a press release and get
A press release is defined as a public relations announcement issued to the
news media and targeted publications for the purpose of informing the public
of company developments. It's also described as a publicity tool. BINGO, the
latter is exactly what you'll be using your press release for, a PUBLICITY
TOOL! In years past, press releases were announced primarily in print,
television news stations and radio stations. Ever since the emergence of the
internet, it's now become much easier for users like you and me to submit a
press release and get TRAFFIC to our site within hours! Using the outlined
methods that will now follow, you can take the concept of writing a 300 word
press release and turn it into a money making machine for your business!
TOP SEARCH ENGINES & TRAFFIC PATTERNS
Before we dive into developing and submitting your press release, there is
some information you should know in regards to the search engines and their
traffic patterns. Currently there are three major outlets that you are
guaranteed to see a SWARM of traffic if your news story ever appeared on
their website. Below I've listed to you the top three outlets, along with their
traffic patterns. This data is courtesy of Alexa statistics before they made the
change to how their data is outputted. The following are ranked according to
traffic. Again, this information was taken in 2004, so the order of ranking
may have changed.
1. Yahoo. If your press release is seen on the news section of Yahoo, you are
guaranteed to see a swarm of traffic. The yahoo news section is located at
news.yahoo.com. Below you'll see statistics for Yahoo:
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